Long story short, our founder started to realise that she was spending quite a bit at the gym whenever they had partner collabs with consumer brands. We’re talking protein snacks, shoes, body care, athleisure, etc... so yes, she's a success story herself.
After digging further, she realised that marketing through a community was growing in popularity as many brands started to see that digital advertising is way too saturated, alongside recognising the importance of providing consumers with a shopping experience.
Fairs and exhibitions do help with the personal touch and exposure, but often come with high costs and competition from other participating brands.
So why not work with another business with an existing following? Brand exposure with less competition and less cost?
Heck yeah - except that lead generation is a huge problem, especially amongst consumer brands where B2B connections rarely exist (majority of our users are not active on LinkedIn).
Hopefully construckk helps to bridge that gap.
